Dubai has officially launched its Real Estate Sector Strategy 2033, in a bold move to reshape its real estate landscape and secure its position as a global leader. This forward-thinking plan sets out to double the sector’s contribution to the emirate’s gross domestic product (GDP), significantly increase homeownership, and enhance transparency through data-driven, technology-led initiatives.
Aligned with Visionary Agendas
The strategy is intricately aligned with the Dubai Economic Agenda D33 and the Dubai 2040 Urban Master Plan, reinforcing the emirate’s long-term goals of sustainable development, innovation, and global competitiveness. It was unveiled by His Excellency Eng. Marwan Ahmed bin Ghalita, Director General of the Dubai Land Department (DLD), at a media event hosted by the Government of Dubai Media Office.

Key Objectives of the Strategy
At the heart of the strategy lies a set of ambitious targets:
- Doubling the real estate sector’s GDP contribution to approximately AED 73 billion ($19.9 billion)
- Increasing real estate transactions by 70%
- Reaching a market value of AED 1 trillion ($272 billion) by 2033
Boosting real estate portfolios twentyfold, with a target value of AED 20 billion ($5.5 billion)
These goals aim to create a dynamic, investor-friendly environment that supports sustainable growth and strengthens Dubai’s reputation as a prime destination for living, working, and investing.
Driving Transformation Through Technology
A significant pillar of the strategy is the integration of advanced technologies, with initiatives like the Real Estate Evolution Space (REES) leading the digital transformation across the sector. Leveraging artificial intelligence (AI), DLD seeks to centralize market data, provide greater transparency, and streamline decision-making for all stakeholders.
Technology will also be harnessed in construction and marketing, improving operational efficiency and enabling targeted outreach strategies to both local and international investors.

Strategic Alliances with Leading Developers
As part of the ‘Real Estate i’ promotion strategy, DLD announced a new alliance by signing memoranda of cooperation with four of Dubai’s leading developers:
Danube Properties
Imtiaz Developments
MAG Lifestyle Development
Fakhruddin Properties Development
These agreements were signed by H.E. Marwan bin Ghalita and Majida Ali Rashid, CEO of the Real Estate Development Sector at DLD, along with key representatives from the partnered developers.
The alliance aims to strengthen collaboration between the public and private sectors, boost foreign direct investments, and diversify Dubai’s real estate offerings across residential, commercial, hospitality, educational, industrial, and technological developments.